Paradise lost and remade

I’ve enjoyed reading Louise Fresco’s [amazon_link id=”0691163871″ target=”_blank” ]Hamburgers in Paradise: the stories behind the food we eat[/amazon_link], but find it hard to sum up – almost certainly because I’ve read it in short chunks at night. Indeed it lends itself to that manner of reading because there are ‘stories’ and the chapters have lots of short sections. My take-away (hah!) is that the book tries to find a path between the naivety of the anti-globalisers, and anti-GMO campaigners, the romanticism of the slow food types in a world where 7 billion people need feeding on a necessarily industrial scale, and the complacency of those who dismiss the campaigners. She does believe a lot needs to change about the way food is produced, distributed, sold and consumed. Maybe this is why I like it so much – the message ‘it’s really complicated and there are uncomfortable trade-offs’ rings true.

[amazon_image id=”0691163871″ link=”true” target=”_blank” size=”medium” ]Hamburgers in Paradise: The Stories behind the Food We Eat[/amazon_image]

The chapter on GMOs is a good example. Fresco starts with the continuities. Genetic modification is a continuation of practices dating back to the agricultural revolution – domestication was the first step – and has accelerated in the past century with systematic hybridization. Modern plant breeding is a continuation of the past 10,000 years. The fears aroused by genetic modification – and that’s only in Europe – are to that extent misplaced. But Fresco does not dismiss the fear, for as she notes there has been a discontinuity, both in the use of transgenic techniques, and in the situation in which this kind of modification takes place – not by famers but by a large multinational, playing down side effects, hiding information, and clearly aiming to garner for its shareholders all the new benefits of the techniques. As she notes also, many farmers could improve yields with existing techniques – if they knew how – without going for GM versions. Cassava, a staple food without which millions of people in Sub Saharan Africa, is a prime target for genetic improvements to reduce its toxicity, and enhance growth of its mineral-rich leaves, but the yield in central Africa is only 15% of the yield in Brazil. It will never match that but there is plenty of headroom.

The book begins and ends with Paradise and the Fall, due to Eve’s hunger for (forbidden) knowledge. The underlying thread is the danger of playing with nature – when this has to be done to feed the world’s growing population and when for so much of human history in so many places food has been scarce. She ends with the hope for a new kind of paradise: “We can hope to find there our true human nature, not as spoiled mortals for whom food falls out of the trees, not as greedy leeches who appropriate everything that comes within our grasp, nor as naive worshippers of an idyll, but in full consciousness of what a scientific understanding of the ecology of the earth can bring us in the light of our real needs.”

She continues: “Without food there is no evolution and no civilisation. We are what we eat, literally, through the molecules we absorb from nature. What it means to be human is concentrated in food and our understanding of it.” A very humane book, ranging widely over subjects from obesity to the organic and slow food movements, from fish farming to the landscape, full of new-to-me information, and beautifully written.

A fresh perspective

The latest in the Perspectives series – [amazon_link id=”190799453X” target=”_blank” ]A Better Politics: How Government Can Make Us Happier[/amazon_link] by Danny Dorling – has arrived at Enlightenment Towers. It’s always exciting to see them. This one asks what policies are implied by taking the evidence from well-being research seriously. Danny touched on one issue in an article in the Guardian today.

[amazon_image id=”190799453X” link=”true” target=”_blank” size=”medium” ]A Better Politics: How Government Can Make Us Happier (Perspectives)[/amazon_image]

It follows hard on the heels of David Fell’s [amazon_link id=”1907994505″ target=”_blank” ]Bad Habits, Hard Choices[/amazon_link], reviewed here by Koen Smets. It won’t be too long before we publish the next one – Are Trams Socialist? by Christian Wolmar. So an exciting start to 2016 for Perspectives.

[amazon_image id=”1907994505″ link=”true” target=”_blank” size=”medium” ]Bad Habits, Hard Choices: Using the Tax System to Make Us Healthier (Perspectives)[/amazon_image]

20 years of the weightless world

It’s 20 years since I started to write my first book, [amazon_link id=”0262531666″ target=”_blank” ]The Weightless World[/amazon_link]. As I plan for this year’s Festival of Economics (in Bristol, 17-19 November 2016), I picked the book up again (out of print but you can download it free from my website). We’ll be doing a session on the way digital and other innovations have been changing the economy, life, the universe and everything.

[amazon_image id=”0262531666″ link=”true” target=”_blank” size=”medium” ]Weightless World: Strategies for Managing the Digital Economy (Obex Series)[/amazon_image]

It seems remarkably prescient, rather to my surprise, albeit more optimistic in tone than feels appropriate now. The rise of not just flexible but independent working. The growing importance of city economies. Private digital currencies. The tension between national politics and global problems. The mismatch between institutions of the 19th and 20th centuries and the way people will live and work in the 21st century.

On reflection, 20 years is just too prescient. If only I’d published it five years ago…

Here I am in 1996, writing The Weightless World too early

Here I am in 1996, writing The Weightless World too early

Wanting what works to work

A book with the title [amazon_link id=”0674089030″ target=”_blank” ]What Works: Gender Equality by Design [/amazon_link]is very enticing. Could the author, behavioural economist Iris Bohnet, really have the effective, evidence-based techniques for improving the earnings and job market outcomes of women relative to men? Does she have the answer to the dilemma that a woman can get on by acting like a man, only to be criticised and disliked for being unfeminine.

[amazon_image id=”0674089030″ link=”true” target=”_blank” size=”medium” ]What Works: Gender Equality by Design[/amazon_image]

Well, Bohnet’s list of interventions is very persuasive and she cites plenty of supporting evidence. The first part of the book sets out the evidence of bias, conscious and unconscious. Part 2 is about people management, and focuses on businesses’ hiring, promotion and management. Part 3 is about education. The final part is a set of broader insights about ‘designing’ diversity and covers topics such as the importance of role models, the effectiveness of diverse groups in decision-making contexts (boards and elsewhere), and the role of social norms, of transparency, and indeed of ‘design’, a mnemonic for ‘data, experiment and signpost’. Bohnet argues that use of data uncovers bias, experimenting with changes, and using signposts – largely behavioural nudges – to change people’s behaviour. Do this, she promises, and gender inequality could be overcome within years, not decades.

i’m inclined to agree. The book’s evidence seems solid. There are many examples, such as Google’s discovery that its female employees were twice as likely to quit as the average. It mined its data to discover that the issue was really that parents were more likelt to leave, and it therefore extended both maternity and paternity leave. Now there is no difference between male and female quit rates. The Kennedy School’s own points system (Bohnet is a professor there) looks reasonably effective.

However, the question [amazon_link id=”0674089030″ target=”_blank” ]the book [/amazon_link]doesn’t address is what will get institutions and businesses to bother. Even those paying lip service to gender equality don’t have a strong incentive to change their ways, run (largely) by men (largely) for men. Why would they care if profits could be a bit higher in the long run if they acted differently? Things suit them very well as they are. It is hard to see organisations implementing the ‘what works’ measures described here unless they happen to be run by men (or women) who are already converts to the cause. It’s like the old joke about how many psychiatrists it takes to change a lightbulb (only one, but the lightbulb has to really want to change).

So I am ever more certain that tougher legislation will be required to get things moving. Targets for women on the boards of listed companies. Mandated minimum quotas for women and members of minorities in the senior ranks of bodies funded by taxpayers. When that day comes, all those institutions will be able to turn to this book to find out how to do it.

Multi-sided reading

Unusually for me, I’ve been reading three books – normally it’s strictly one at a time. One (a few pages late at night) is Louise Fresco’s [amazon_link id=”0691163871″ target=”_blank” ]Hamburgers in Paradise: The Stories Behind the Food We Eat.[/amazon_link] It’s a beautiful book and luckily lends itself to dipping in, with information, anecdotes, culture, economics. I’m enjoying very much, in bite-size nuggets.

[amazon_image id=”0691163871″ link=”true” target=”_blank” size=”medium” ]Hamburgers in Paradise: The Stories behind the Food We Eat[/amazon_image]

Another, also too bulky to carry round on the Tube, is the physical version of David Evans’ [amazon_link id=”1468102729″ target=”_blank” ]Platform Economics: Essays on Multi-Sided Businesses[/amazon_link] – there is a free online version. This is a very clear introduction to the economic models, but the book is now somewhat out of date despite being published as recently as 2011. Evans has a new book out with Richard Schmalensee, [amazon_link id=”1633691721″ target=”_blank” ]The Matchmakers: The New Economics of Multisided Platforms[/amazon_link], due out in May.

[amazon_image id=”1468102729″ link=”true” target=”_blank” size=”medium” ]Platform Economics: Essays on Multi-Sided Businesses[/amazon_image]  [amazon_image id=”1633691721″ link=”true” target=”_blank” size=”medium” ]The Matchmakers: The New Economics of Multisided Platforms[/amazon_image]

The third is a proof copy of another book on platforms, [amazon_link id=”0393249131″ target=”_blank” ]Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You[/amazon_link] by Geoffrey Parker, Marshall Van Alstyne and Sangeet Paul Choudary. It’s out in April so I’ll have to hold off reviewing this one, which is more of a business ‘how too’ book than one for economists, but is in the vein of that classic [amazon_link id=”087584863X” target=”_blank” ]Information Rules[/amazon_link] by Varian and Shapiro in setting out (for the layperson) the economics behind the business advice.

[amazon_image id=”0393249131″ link=”true” target=”_blank” size=”medium” ]Platform Revolution: How Networked Markets are Transforming the Economy–and How to Make Them Work for You[/amazon_image]