Unusually for me, I’ve been reading three books – normally it’s strictly one at a time. One (a few pages late at night) is Louise Fresco’s It’s a beautiful book and luckily lends itself to dipping in, with information, anecdotes, culture, economics. I’m enjoying very much, in bite-size nuggets.
[amazon_image id=”0691163871″ link=”true” target=”_blank” size=”medium” ]Hamburgers in Paradise: The Stories behind the Food We Eat[/amazon_image]
Another, also too bulky to carry round on the Tube, is the physical version of David Evans’ – there is a free online version. This is a very clear introduction to the economic models, but the book is now somewhat out of date despite being published as recently as 2011. Evans has a new book out with Richard Schmalensee, , due out in May.
[amazon_image id=”1468102729″ link=”true” target=”_blank” size=”medium” ]Platform Economics: Essays on Multi-Sided Businesses[/amazon_image] [amazon_image id=”1633691721″ link=”true” target=”_blank” size=”medium” ]The Matchmakers: The New Economics of Multisided Platforms[/amazon_image]
The third is a proof copy of another book on platforms, by Geoffrey Parker, Marshall Van Alstyne and Sangeet Paul Choudary. It’s out in April so I’ll have to hold off reviewing this one, which is more of a business ‘how too’ book than one for economists, but is in the vein of that classic by Varian and Shapiro in setting out (for the layperson) the economics behind the business advice.
[amazon_image id=”0393249131″ link=”true” target=”_blank” size=”medium” ]Platform Revolution: How Networked Markets are Transforming the Economy–and How to Make Them Work for You[/amazon_image]