Books and bits are complements, not substitutes

Last night I started reading [amazon_link id=”0099552450″ target=”_blank” ]This is not the end of the book[/amazon_link], by Umberto Eco and Jean-Claude Carrière – a very Euro-intellectual offering (a ‘curated conversation’) sponsored by the French Ministry of Culture. I’m loving it, as one of those Anglo-Saxons who wishes we were allowed to have intellectuals here in the UK. One of Eco’s early points is that it doesn’t do to get worked up about formats:

“The book is like the spoon, scissors, the hammer, the wheel. Once invented, it cannot be improved. You cannot make a spoon that is better than a spoon.” (p4)

And he goes on to point out that no formats last. Papyri have crumbled. Books printed on wood pulp that are 50 years old are crumbling too. Computer discs are obsolete. Online is insecure – as the saga of 3am magazine’s recent disappearance dramatically reveals. (Its rescue came about thanks to the magazine’s Twitter followers tracking down the former owner of the server to a Missouri tattoo parlour.)

[amazon_image id=”0099552450″ link=”true” target=”_blank” size=”medium” ]This is Not the End of the Book: A conversation curated by Jean-Philippe de Tonnac[/amazon_image]

Serendipitously, this morning’s FT reports Bloomsbury’s latest results, which reveal a 70% year on year increase in e-book sales in the first quarter, offsetting a 2% decline in revenues from physical books. But CEO Nigel Newton dismissed the idea that e-books are killing real books:

“It will be a mixed market. Just as it has been for 40 years for hardback and paperback formats – it’s just another new format.”

Eco and Carrière in fact conclude that in the age of the computer, words have become more important than ever. We are communicating more than ever, and in words not pictures. In books, e-pamphlets, blogs, public lectures and debates, tweets… As we seem to need to rediscover every time a new communication technology happens along, modes of communication are complements, not substitutes.

As a footnote, the FT has also been running a very good series on Amazon all week. In another happy coincidence, today’s feature is about its mixed success with digital formats – a strong performance in e-books, not so great in music and video. This is consistent with my view that publishing and bookselling have been relatively successful in innovating with the new technologies, in contrast to the music industry.

Britain’s economic prospects – the pessimistic view

[amazon_link id=”0230392547″ target=”_blank” ]Going South: Why Britain Will Have A Third World Economy by 2014[/amazon_link], by Larry Elliott and Dan Atkinson, is a rattling good read.

The authors, veteran journalists on the economics and finance beat, are the Statler and Waldorf of the field. This book is a follow-up to 2007’s [amazon_link id=”1845296052″ target=”_blank” ]Fantasy Island[/amazon_link] – the new book has the same gloom about Britain’s economic prospects seasoned with a sense of satisfaction that events seem to have proven these  pessimists right.

[amazon_image id=”0230392547″ link=”true” target=”_blank” size=”medium” ]Going South: Why Britain will have a Third World Economy by 2014[/amazon_image]

The thesis is straightforward: the UK is de-developing. Just as Argentina, which would have been in the G7 in 1945, has dropped down the world economic league table, so is the UK. The roots of the decline date back to at least 1914, although at some points the book seems to trace them to 1815 or even – I thought at one point – 1530. Young workers have inadequate skills, thanks to the failings of the school and training system, there is too little manufacturing industry, the infrastructure is decaying, finance has unbalanced the economy, living standards are declining and will do so for years more.

Interestingly, the authors focus on the malign role of the state in shaping this grim economic future. They describe the proliferation of rules and intrusive petty officialdom (a 600,000 increase in state sector employment between 1997 and 2010) as “enormously wasteful and inefficient” (p97) and speak of the “hostility by practitioners to public choice and involvement” (p112). The result is that “the state’s own enforcers are increasingly treated with the greatest suspicion.” (p117) and most people aim to avoid the attention of officialdom in all its manifestations. This, they argue, is undermining the rule of law in favour of the rule of personal connections. Hmmm, echoes of Good Italy, Bad Italy. Their prescription? Shed our illusions, stop daydreaming of a golden age (Downton Abbey, Call the Midwife), and recognise that the economic policy needed is a development policy.

Now, of course this is overstated – especially the decline of manufacturing –  and the recent books [amazon_link id=”1408703300″ target=”_blank” ]Made in Britain[/amazon_link] by Evan Davis and [amazon_link id=”0300117779″ target=”_blank” ]The New Industrial Revolution[/amazon_link] by Peter Marsh offer useful balance. (Although it should be acknowledged that Elliott and Atkinson are in the distinguished tradition of [amazon_link id=”0333197720″ target=”_blank” ]Britain’s Economic Problem: Too Few Producers[/amazon_link] by Bacon and Eltis, which was big in my student days.)

Still, this is mischievous of me, but reading the book so soon after listening to Niall Ferguson give this year’s BBC Reith Lectures, the areas of agreement seemed striking. Although both contributions to the debate, Ferguson on The Rule of Law and Its Enemies, Elliott and Atkinson in Going South, overstate their case, both make some important points. The economic and political system as a whole is not working. This book exaggerates wildly – and very entertaining it is too – but they’re on to something.

Elliott and Atkinson

Disconnected economists

As somebody who has never worked as an academic economist but still has all the passion for the subject that drove me to get a PhD, it was with a real sense of recognition that I read this article by Alexandra Lord in the Chronicle of Higher Education. It contains this call:

“If our profession is to thrive in or outside of the academy, we need to encourage and train new scholars to write accessibly. We also need to use new media to connect with the public. Fundamentally, we must provide more opportunities for graduate students to engage with the public, and we must better reward tenure-track and tenured faculty members for seeking to reach a general audience.”

She is writing about historians here, and the disconnect between academic historians and the massively enthusiastic amateurs who read popular history books, trace family trees, track down historical mysteries, re-enact events and so on. But the slight disdain academic historians feel for popularisers described in this article is shared with other academics, including of course economists.

The disconnect is far more troubling in the case of economics, for two reasons. One is that the academic discipline is in general disrepute because of the crisis, and while some economists in the universities are painfully aware of the need for change, I would say many others are either in denial or just can’t be bothered. The other reason is that economics has such a direct role in public policy and that makes public legitimacy essential if policies are to have the consent of the governed.

The gap between academic and popular economics should not be overstated, especially as more of the academics engage via blogs and social networks. Neither should the fact that there is a gap, not only between the ivory tower and people in general but between the university economists and professional economists in government and business.

I applaud Ms Lord’s efforts on the history front. I do my bit for popular economics, along with heroes like Tim Harford and John Kay, and all the excellent economic journalists we have. There is other post-crisis movement too, as Sara Ledwith reported in her recent Reuters special feature. Planning for a pilot UK Festival of Economics in late November is under way, inspired by the Trento Festival of Economics. A book, [amazon_link id=”1907994041″ target=”_blank” ]What’s the Use of Economics[/amazon_link] (following up the February conference on teaching economics at the Bank of England) will be out in mid-September. The need for better communication by scholars, highlighted by Ms Jones in the case of historians, was emphasised by almost every contributor to the conference and book.

So I think the gap is narrowing – but then it needs to.

High-frequency bookselling

The Financial Times has a lot for Amazon-watchers today. Part 1 of a series on its business, and a separate story about ‘robo-pricing’ by retailers on the Amazon platform. Increasingly, retailers are using algorithms similar to those used by high-frequency traders in the financial markets to adjust their prices dynamically – say, to stay $1 below a close competitor, or to wage a high-speed price war. According to the report:

“Last year, out-of-control algorithms inflated the price of [amazon_link id=”0632030488″ target=”_blank” ]The Making of a Fly[/amazon_link], a genetics book, to more than $23m, according to Michael Eisen, a biologist who blogged about it.”

[amazon_image id=”0632030488″ link=”true” target=”_blank” size=”medium” ]The Making of a Fly: The Genetics of Animal Design[/amazon_image]

There are evidently firms specialising in the development of online pricing algorithms – the story name-checks Feedvisor but no doubt there are others. (Imagine explaining to your mum what your job is if you work for a company which is “the leading fully automated repricing solution for e-commerce marketplaces.”)

Eisen’s blog post is interesting. He watched the pricing arms race over a number of days, and inferred that one of the sellers did not in fact have a copy of a book. This means that in effect, it was an options trader, and pricing accordingly. Not so much a bookseller as a book arbitrageur.

High-frequency trading in financial markets has some alarming results (I talked about these in my Tanner Lectures), creating a fundamental indeterminacy in prices and turning the markets from markets into something more like an online game. What are the implications of high-frequency bookselling? Maybe Yanis Varoufakis at Valve will have an answer. Meanwhile, although none of us can touch anything tangible in the financial markets any more, we can still pop out to a favourite bookstore and breathe in the scent of paper and ink, and coffee.

Daunts in Marylebone High Street

 

More Inferno than Paradiso

Bill Emmott’s new book [amazon_link id=”B008F86HBK” target=”_blank” ]Good Italy, Bad Italy: Why Italy Must Conquer Its Demons to Face the Future[/amazon_link] is a depressing read, and I’m not Italian. But I do appreciate better now why there are so many terrific Italian economists and other professionals working in London. One of my Italian friends, now well into what he intends to be a lifetime career in the UK, last night confirmed to me one of the claims in the book: appointment to jobs in Italy depends wholly on personal connections. Merit counts for nothing. While there are some good universities, most are poor quality because there is no return to having a good degree. Mediocrity and opportunism abound, not only in the south. Not only is the illegal economy worth 20-25% of GDP, there is widespread acceptance of “what needs to be paid, to whom and for what, almost as if a catalogue or guidebook had been drawn up.” (p47)

[amazon_image id=”B008F86HBK” link=”true” target=”_blank” size=”medium” ]Good Italy, Bad Italy[/amazon_image]

Emmott cites some terrifying figures. At a Fiat plant near Naples – one with reformed working practices despite the opposition of the national unions – 5,200 employees produced 36,000 cars in 2009, whereas 6,100 employees in Poland produce 600,000 cars a year, and 9,400 workers in Fiat’s Brazilian plant produce 730,000 cars a year. Not surprisingly, hearing about productivity under-performance on that operatic scale, Italy ranked 167th out of 179 countries in its average annual change in GDP per capita from 2001-2010, declining by almost half a percent a year. There was a worse performance only from countries like Haiti and Zimbabwe.

There’s a bit of a puzzle in this – anybody who travels to Italy will appreciate the quality of life and the affluence of at least the parts a tourist or business visitor sees. Last month I was in Trento, right in the north, where local government clearly functions well, civic life is vibrant, the people are affluent and the food is outstanding. The answer to the puzzle seems to lie partly in the high level of savings of older Italians, which they are now being forced to spend supporting the younger generation.

The book looks for specifically Italian reasons for slow growth and dismal productivity. Emmott argues that adverse demographic change and the financial crisis have been affecting many countries. Although true, this underplays Italy’s unusually rapid population ageing and shrinking – the central UN (‘medium fertility) estimate has the population 25% smaller than in 2000 by 2050. But there are plenty of special factors. Among them, as well as the clientilism described above, labour laws that discourage any business from hiring more than a handful of employees, a catastrophically slow judicial system, and the pervasive presence of organised crime.

I would have called this book, Bad Italy, Bad Italy. It is a business version of [amazon_link id=”057123593X” target=”_blank” ]The Dark Heart of Italy[/amazon_link] by Tobias Jones. Emmott tries valiantly to be positive, describing the achievements of the municipality of Turin in encouraging business, the Slow Food movement, and the brave Addiopizzo movement to resist extortion by the criminal enterprises that have carved up the country. But each anecdote – say, about a plucky little manufacturing firm managing to lead the world in some niche product even though the owner has had to have a carabiniere escort for refusing to pay protection money – only highlights the wider economic and cultural catastrophe. When NATO forces invaded Afghanistan, I heard a commentator on the radio say: “You’ve heard of state-sponsored terrorism, but this is a terrorist-sponsored state.” To read the courageous Roberto Saviano’s first book [amazon_link id=”0330450999″ target=”_blank” ]Gomorrah[/amazon_link] or his new book of essays, [amazon_link id=”0857050109″ target=”_blank” ]Beauty and the Inferno[/amazon_link], is to understand the the description could be applied to Italy without much exaggeration.

Bill Emmott’s book is a compelling read, a tour of Italy’s economic and business landscape by a thoroughly knowledgeable Virgil. He concludes that under Mario Monti’s technocratic government, trying to implement reforms, Italy’s future lies in the balance, in Purgatorio if you like. At the risk of offending Italian readers, by the time I got to the end, I thought that was far too optimistic a conclusion.

More Inferno than Paradiso