It’s 25 years since my first book The Weightless World was published, back in 1997. We were early adopters of the online world at home, and in my job (journalism for The Independent at the time) I had been reporting on technology companies. So when approached by an agent, I knew what the subject would be. How does it stand up to the test of time?
The headline is that the central metaphor, of economic value becoming increasingly intangible, was spot on. The role of ideas and intangibles in how economies progress has become ever more apparent – watch out for the new Haskel and Westlake book on this shortly. The material intensity of economic output has declined. At the same time, I missed two big issues: energy use and climate change; and the adverse trends in concentration in digital markets & the power of big tech. The tone is more upbeat than it might be if I wrote it now, although to be fair to myself The Weightless World does flag trade-offs and the transition costs of digital adoption.
I’m most impressed with my young self in looking at the chapter headings. It was a time of higher unemployment than now so jobs are a focus, including flexibility and what we now refer to as the gig economy. As one of the jobs chapters points out, the technology offered a lot of potential for changing patterns of work but to date it had operated solely in favour of employers, not individuals. Perhaps the pandemic and WFH will finally shift that balance. Other chapters cover the impact of digital on globalisation, economic geography and clustering in cities, the need for a new social contract, the role of the third sector and reforming government. For example, I was very clear that the need for more and more exchange of ideas would enhance clustering, as has indeed happened over the past quarter century. I even flag up the increasing scope of increasing returns.
It’s highly embarrassing reading one’s old work, so I’m not going to recommend others go back to it. This post is just to pat myself on the back for having been in on the ground floor of the digital economy. I published the book too early, probably – prescience is no use if nobody pays attention! With luck, though, digital transformation will keep me busy for the next 25 years.