How predictable are you?

Gregory Bateson’s [amazon_link id=”0226039056″ target=”_blank” ]Steps to An Ecology of Mind[/amazon_link] is tough going for a simple-minded economist, although there’s one insight that’s going to prove very useful for the Pro Bono Economics lecture I’m giving next month, The Economist As Outsider. I’m not yet ready to review the book, but meanwhile was very taken with this comment (in the ‘metalogue’ ‘Why Do Things have Outlines?’):

“It’s just the fact that animals are capable of seeing ahead and learning that makes them the only really unpredictable things in the world. To think that we try to make laws as though people were quite regular and predictable.”

[amazon_image id=”0226039056″ link=”true” target=”_blank” size=”medium” ]Steps to an Ecology of Mind: Collected Essays in Anthropology, Psychiatry, Evolution and Epistemology[/amazon_image]

That seems obviously true, but clashes with another of my favourite insights, which also seems obviously true, from John Seely Brown and Paul Duiguid in [amazon_link id=”1578517087″ target=”_blank” ]The Social Life of Information[/amazon_link]; namely, that while everyone thinks computers are predictable and people are unpredictable, it’s actually the other way round.

[amazon_image id=”0875847625″ link=”true” target=”_blank” size=”medium” ]The Social Life of Information[/amazon_image]

Book prices

Yesterday I noted the resilience of book sales in the UK, with a big surge in digital sales and a small decline only in physical sales. The figures were for total revenues. Looking at the Publishers Association yearbook (the absence of an apostrophe is theirs, not mine), there are some interesting unit price figures too.

In total, for physical books, average price increased by under 1% in 2011 and 2012, to reach £4.28. But big jumps in 2009 and 2010 mean the average price has climbed 17.2% since 2008. So, more or less matching general inflation in a flat economy, which is good going for items of leisure spending. However, in most categories, the price increase was rather lower, and in fact prices of non-fiction and reference books have declined over the five years. But school book prices have rocketed by 83.9% in four years, rising from £3.08 on average in 2008 to £5.66 in 2012.

Not surprisingly, unit sales have declined (by 13.3%), but at the price elasticity of demand implied by the figures, the profitability of the relevant books – is it all phonics textbooks? – must have been pleasing. Unit sales were down across the board, and by much more in most of the other categories (fiction, non-fiction, children’s, ELT, and by a similar 12.9% for academic books). There isn’t a long enough run of data to be sure but eyeballing the figures, it looks like roughly a unit price elasticity in the other categories.

However, the annual gives no figures on e-book prices. It would be fascinating to know what the pricing patterns, and profit margins, are.

Digital disruption: good news for publishing

My personal technology correspondent tells me (and all of Twitter) that in the UK, books are flourishing:

ruskin147
Good news from UK publishers – total sales in 2012 up 4% to £3.3bn , digital up 66%, with physical book sales down just 1%
01/05/2013 07:07

As we have a fixed time budget, e-books must be causing people to substitute away from some leisure activities, but it evidently isn’t away from p-books. As TV viewing isn’t declining either, and there are large crowds at every live event, from concerts to dance to pointy-headed public lectures, I’m at a bit of a loss as to what people are not doing so much of.

The genre break-down of the publishing figures is interesting too:

ruskin147
More on those positive publishing figs – 26% of fiction revenues now digital, but just 5% non-fiction and 3% children’s books
01/05/2013 07:31

This must be partly the way books are used – propping a cookbook by the stove, reading to a child cuddled up on your lap – but also surely reflects the fact that much fiction is escapist relief and people know they won’t want to keep the book afterwards? It points to a different kind of pricing point for fiction e-books or even a pure rental model.

Overall, the sums for UK publishers were encouraging for the industry:

ruskin147
.@SheilaB01 66% rise from a small base to £411m + 1% fall from high base to £2.9bn = overall 4% rise to £3.3 bn
01/05/2013 08:10

Roughly flat revenues in real terms in the context of declining real-terms disposable incomes is pretty good. More support for my hypothesis that the digital revolution is fundamentally good news for purveyors of words, and is encouraging tremendous consumer-serving innovation in publishing.

Octopuses and mental health

As I was reading James Gleick’s [amazon_link id=”0007225741″ target=”_blank” ]The Information[/amazon_link], I started pulling threads online and came across Jannis Kallinikos’ post on the LSE Review of Books about books that had inspired him. The selection was sufficiently interesting that I ordered from Abe the one I’d never read, nor even heard of, Gregory Bateson’s [amazon_link id=”0226039056″ target=”_blank” ]Steps To An Ecology of Mind[/amazon_link]. Last night, I started reading it. I don’t know whether this section of the Preface was written to amuse, but it made me laugh:

“Gradually it appeared that for the next advances in the study of logical typing in communication [not sure what that means] I should work with animal material [maybe ‘typing’ is a typo?] and I started to work with octopus [definitely – never heard of an octopus that can type]. My wife Lois worked with me, and for over a year we kept a dozen octopuses in our living room [as you do]. This preliminary work was promising but needed to be repeated and extended under better conditions. For this no grants were available.

At this point, John Lilly came forward and invited me to be the director of his dolphin laboratory in the Virgin Islands. I worked there for about a year and became interested in the problems of cetacean communication, but I think I am not cut out to administer a laboratory dubiously funded in a place where the logistics are intolerably difficult. [That went well, then.]

It was while I was struggling with these problems that I received a Career Development Award under the National Institute of Mental Health.

Terrific stuff. I’ve not started the book proper yet but am now looking forward immensely to reading it. So thanks to Prof Kallinikos.

[amazon_image id=”0226039056″ link=”true” target=”_blank” size=”medium” ]Steps to an Ecology of Mind: Collected Essays in Anthropology, Psychiatry, Evolution and Epistemology[/amazon_image]

Political Arithmetic

“In the late 1950s and early 1960s, it was not necessary to emphasize that history was one of the principal sources of generalizations about the economy,” according to Robert Fogel (and his cast of co-authors) in [amazon_link id=”0226256618″ target=”_blank” ]Political Arithmetic: Simon Kuznets and the Empirical Tradition in Economics.[/amazon_link] That widespread understanding that economics is an historical science, like geology or maybe meteorology, was lost in the succeeding generations, and is only just returning – see, for example, the essays in [amazon_link id=”1907994041″ target=”_blank” ]What’s the Use of Economics[/amazon_link].

[amazon_image id=”0226256618″ link=”true” target=”_blank” size=”medium” ]Political Arithmetic: Simon Kuznets and the Empirical Tradition in Economics (National Bureau of Economic Research Series on Long-Term Fac)[/amazon_image]

Political Arithmetic also emphasizes Kuznets’ insistence – as you might expect from one of the pioneers of national statistics – the importance of hands-on, detailed study of quantitative data for empirical economics. “High on his list of major dangers was the superficial acceptance of primary data without an adequate understanding of the circumstances under which the data were produced. Adequate understanding involved detailed historical knowledge of the changing institutions, conventions and practices that affected the production of the primary data.” Economists still frequently fall into the trap of not understanding the statistics they use, especially academic macroeconomists, who have fallen into the habit of downloading data from easily accessible online sources without giving any thought to how the statistics might have been collected. (Professional and applied micro-economists are typically more careful because less likely to be using the standard online databases.) Young economists are not even taught basic data-handling skills – such as the simplest precaution of printing out all your data series in straightforward charts to check for data-entry errors and outliers, before running the simplest regression or correlation.

These descriptions of Kuznets’ approach to economics certainly appeal to me, but overall I was disappointed by this book. My own book on the history of GDP is out later this year, and as Kuznets is such an important figure in national accounting, I was expecting to find all kinds of insights needing to be marked up on the proofs. However, Political Arithmetic turns out to be very short, more of an extended essay, so there are no details about Kuznets’ work on either national accounting or income and growth not to be found in previous books. At the same time, I think it fails in its claim to give an overview of Kuznets’ contribution to economics; there are elements of this in chapters on the way academic economics came to have a role in policy in the early 20th century, as well as on the emergence of national income accounting, but they don’t knit together in an effective synopsis. Maybe four co-authors are too many for a 118 page book.