Beautiful business

I’m a big fan of small books – this is the era of the extended essay.They fit in a pocket or bag easily, and are just the right length for a moderate train/tube/bus/plane ride.

I’ve just been sent a lovely example in Alan Moore’s . It is, as one would expect, well, beautiful. It aims to inspire readers to create whatever they create better, whether that’s chairs or websites or a digital start-up. Each piece of advice is a page or two. The book starts with some general principles – why beauty matters, what the right mindset is to design things well. The second part then sets out 14 specific practices, grouped under the headings ‘persevere’, ‘connect’ and ‘aspire’. Two appendices look at business examples, axe-maker Gränsfors Bruk and Yeo Valley Farms. It sounds counter-intuitive to think of businesses being beautiful, certainly when the news is full of rather ugly examples, but it makes sense in this context.

There isn’t a big theory, rather a collection of insights that are intended to add up to a ‘beauty in design’ way of thinking. I’m not usually a fan of how to advice books but I have to admit this one made much sense to me and is simply a wonderful (small) object.

[amazon_image id=”1907974288″ link=”true” target=”_blank” size=”medium” ]Do Design: Why Beauty is Key to Everything (Do Books)[/amazon_image]

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