It’s the culture, stupid

Bill Clinton of course said, It’s the economy, stupid. But this week I heard a fantastic reminder that culture trumps everything. My nephew, who works in Nairobi, came to dinner this week & told a story about when he was developing an app to teach personal finance. His script said: There are two things you can do with your money. You can spend it or you can save it.

The boss took him aside and said, Actually, you know there are three things you can do with your money. You can spend it, you can save it, or you can share it.

Our chastened nephew re-wrote his script.

Which is a good opportunity to big up a terrific book about poor people and their money, . I love this book because it is based on asking poor people about how they use money, and what services they would like. Above all, the answer is secure savings.

[amazon_image id=”0691148198″ link=”true” target=”_blank” size=”medium” ]Portfolios of the Poor: How the World’s Poor Live on $2 a Day[/amazon_image]

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